pequeñas GRANDES VoCes
¿Quieres que tus ideas lleguen a miles de personas? ¿Tienes una idea que quieras llevar a cabo?
Si es así, estás de enhorabuena. Ya están disponibles las charlas que se dieron en "Little Big Voices Lectures".
En estas charlas se habló sobre:
- como montar un portal en internet
- diseño gráfico
Os dejo un genial ejemplo sobre la diferencia entre el "marketing", "advertising" y "publicity"
"Advertising and Marketing are really expensive. Buying all that ad space. Publicity can be really inexpensive.
Here's advertising: You go to a party, see a gorgeous girl across the room, you go up to her and say: "I'm great in bed. Why don't you take me home tonight."
Here's marketing: You're at a party and you spot a gorgeous girl. You get your mate to go up to her and say: "See that guy over there? He's really great in bed. Why don't you take him home tonight?"
Here's publicity: You're at a party, hanging around, when all of a sudden, the most gorgeous girl comes up to you and says "I hear you're really good in bed. Can I take you home tonight?"
Of course its not quite that simple, but successful media players employ the relatively cheap tools of publicity to create a buzz." - Elliot Grove